A number of significant things have occurred since the last newsletter: Australia has a new Prime Minister, another financial year has ticked over (Happy New Year) and most importantly for YPAA, over 150 leaders in the youth arts sector converged in Brisbane for the national Symposium, Changing Habitats.
I have been inundated by cheerful emails about the Symposium; many delegates have spoken of ‘the great vibe’, and how they wished it was longer. Some of the feedback info is contained in this newsletter, but we are also compiling survey feedback, an overview report, and sending all members a copy of the Symposium Press. So please look forward to receiving more info when it is available.
I also recently participated in the Australia Council Marketing Summit. Not only was it a joy to be on the flipside, as a punter, but it was great to have the time to reflect on my practice.
If you can allow me to indulge, I was keen to share some of my notes on social media with members, and cover some common member queries. (Please ignore this if you are already a social media guru, in which case please share your secrets with me).
Inspired by a large heart on a recent Courthouse Youth Arts flyer (complete with arteries and veins), I can’t help but dwell on the idea that the heart pumps blood all around the body, but first the atria feeds the heart itself. Think about that for a moment –it feeds itself first to make sure it can keep the whole system working effectively. Perhaps it’s similar to: ‘fit your oxygen mask before attending to others’? (right?).
But the idea’s bigger than that. It’s a euphemism nurturing yourself; let yourself down and you’ll notice ‘the system’ won’t work so well around you: work, family, health, learning, relationships etc. I think it’s an idea that can be applied in all contexts of life if we each take the time to apply it to ourselves.
YPAA Victorian Youth Arts MarketSave the dates: 12-16 November 2010
YPAA is currently gaining support for the Youth Arts Market initiative in Victoria. We are planning for the Youth Arts Market
model to be revitalised for Victorian artists and cultural workers. We understand that the needs of the Victorian sector will differ to those in Queensland and New South Wales where the previous Youth Arts Markets have been hosted, and this will be moulded
by your consultation and input.
The Youth Arts Market will not consist of stagnant market stalls. The market will involve a showcase of arts and cultural work produced for, by or with children and young people of all artforms. It will also involve networking and professional development opportunities such as workshops and forums.
It will attract a diverse audience including all levels of government, venues, producers, educators, peak bodies and non-arts organisations. It will encourage new partnerships across industries, artform areas and regions. It will reveal the quality of emerging and established artists in the state, promote sophisticated and vibrant youth arts sector in Victoria, and is an important opportunity for youth arts companies across Victoria to connect with each other.
The Youth Arts Market model was first created in 2008 in response to the lack of infrastructure for the youth arts sector to represent themselves at performing arts markets and national showcases. Victorian members, Join the Facebook group to help facilitate progressions of this project:
YPAA Incubator Program
Congratulations to the three organisations successful in the Incubator Program . In this pilot year of the program, 3 organisations were selected out of 23 applications from all around Australia. Congratulations to:
- Barking Gecko Theatre Company, Subiaco, WA
- Purple Capsicum Puppets, Coburg, VIC
- Theatre Kimberley, Broome, WA
The assessment committee members were as follows:
- Claudia Chidiac, Freelance (Ex PYT)
- Georgie Davill, Carclew Youth Arts
- Hanna Durack, The Australia Council
- Noel Jordan, Freelance (Ex Sydney Opera House)
- Lenine Bourke, YPAA
Organisations not selected as one of the three successful organisations will continue to be supported by YPAA through Incubator Blueprint Group sessions. If you submitted an incubator application, would like to participate in these incubator blueprint groups, but are still unsure about how to participate, please contact firstname.lastname@example.org for the details.
Things to be inspired byI recently attended the sixth annual Australia Council for the Arts’ Marketing Summit which was held over three days at the QLD Performing Arts Centre in Brisbane from 15 June.It inspired me, and hopefully some of this will be of use to you as well.
My fave tip: Anyone can become a social media guru – it just takes time and a strong vision. Imogene’s other tip bits on social media:
- Can you believe, Australia leads the way with the highest social media usage in the world?!. On average an Australian internet user spends just over 8 hours per month on social media sites (http://www.socialmedianews.com.au/) Of these, Facebook is the most popular. So, considering creating a Facebook fan page for your org if you don’t have one already.
- The purpose of your fan page is usually to actively encourage members to follow your links to your final destination. Does your Facebook attract more people to your website? If not, reconsider the purpose of your page.
- Who is your audience? Use the same tone on Facebook you would if you were speaking you’re your audience face-to-face. There’s no need to copy the exact language you’d use on your website.
- Update content on your Facebook fan page 1 or 2 times per week to make sure your audience continues to return. Don’t send messages every time though; updates can be new photos, status updates etc.
- Consider creating a YouTube Channel for your short videos and link these to your website & Facebook pages.
- Give your fans access to contribute to the content to give them a sense of ownership. But remember, this will require some moderation by you.
- Encourage conversations through blogs. It’s a great way to get feedback. Do this by encouraging big ideas that can be clearly articulated, but do consider first how much time you have to contribute to these. If you decide to make time to facilitate blog discussions, Facebook discussions are an easy alternative. Consider timing these conversations so the chats can be live.
- Be as transparent as possible.
- The average age of a Tweeter is 35 years! Just because it’s a new tool, doesn’t mean it’s the best one to reach your audience.